- The story behind the brand -

Ritchie is a Great Pyrenees who didn’t fit the traditional breed standards; his colors were considered “incorrect,” and because of that, he was the very last pick of his litter. But what some saw as a flaw became the heart of everything that makes him extraordinary.

I created this brand because I could never find accessories made for a dog like Ritchie; a big, beautiful, larger-than-life boy who deserved to feel seen. I promised him he would never be overlooked again, and that promise slowly grew into something much bigger than us.

Ritchie’s incredible bossy, hilarious, and deeply sweet personality has captured hearts all over the world. Today, he has over 800,000 followers across social platforms, all celebrating his joy, his fluff, and his charm. From “last choice” to global fan favorite, he has become a symbol that different is beautiful, and that being chosen doesn’t define your worth; being loved does.

This brand exists because of my Ritchie — the Greatest PYR, the king of treats, the internet’s emotional support giant, and the dog who changed everything.